Last week the European Tour paired the top three in the world, Westwood, Kaymer, and Woods together to create excitement and increase ratings. This first started at the 2008 U.S. Open at Torrey Pines when the USGA paired Woods, Mickelson, and Scott, the top three at the time.
Either way, it's a great idea and should be done for every tournament. The PGA has taken notice and put together some intriguing pairings this week at the Northern Trust Open.
A few good ones include:
(Fred Couples, Bubba Watson, Anthony Kim)
(Phil Mickelson, Paul Casey, Luke Donald)
(Louis Oosthuizen, Zach Johnson, Geoff Ogilvy)