Friday, July 5, 2013

Rory McILroy vs. a trash talking robot

Rory McILroy has played against Tiger Woods, Phil Mickelson, Justin Rose, Luke Donald, and many other top ranked golfers in the world. He has climbed as high as number one in the world rankings and won both the 2011 U.S. Open at Congressional and the 2012 PGA Championship at Kiawah Island. He's also dealt with intense media scrutiny, the pressures that go along with being number one, several management changes, and an equipment change in 2013. McILroy has been through many challenges in his early career, but he's never faced off versus a trash talking robot.

In the latest addition of the European Tour's "See Every Shot Imaginable" campaign, McILroy has been pitted against a robot, otherwise known as a golf laboratory computer hitting machine. As a kid, McILroy would chip balls into his mother's washing machine as a way to practice. As an adult, he must once again hit balls at washing machines, only this time the targets are outdoors at a driving range, and much farther away.

The robot is not only GPS programmed, but enjoys needling McILroy and talking trash in order to mess him up. He causes McILroy to laugh as he's attempting to hit shots, and at one point mentions that a certain other golfer (Tiger) would have long since been at home with his feet kicked up.

In this short video, the European Tour is demonstrating in an amusing way how their players need every shot imaginable to win in difficult conditions and vs. difficult opponents. In this example, the world's number two golfer is hitting a variety of shots to help prove that point.
The next time McILroy will be seen at a real tournament will be at the Open Championship at Muirfield beginning July 18th, where he will attempt to win his 3rd career major championship.

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